Wednesday, May 22, 2013

3D Keeps a Low Profile


The first words uttered about 3D at Display Week this Tuesday (May 21) were negative. Bill Buxton of Microsoft Research said in his keynote address, "3D [television] was a demonstrably bad idea before it even started." He was referring to the industry's hope and plan that 3D could enable a new generation of high-margin products that would induce customers to replace the largely commoditized 2D LCD and plasma TVs they had already bought. Said Buxton: "It didn't work out that way."

Indeed, there wasn't much in the way of large-screen 3D to be seen on the show floor outside of LG Display's now-familiar 55-inch AMOLED. But there was an assortment of small- to medium-size auto-stereoscopic 3D screens, some of which were actually interesting. We'll have more to say about those shortly. – Ken Werner


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